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Sourced By
Overview:
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Sourced By is an AI‑powered sourcing platform for stylists and personal shoppers, designed to bring order to a complex industry. Treating each fashion piece as an artifact we built the identity around the idea of a modernized archive. The identity uses a minimal, editorial system, black and white and pink, restrained typography, and simple motion to express efficiency, confidence, and refinement.
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Sourced By Identity
Role
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Creative Director
Team
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Graphic Design: Ethan Pidgeon
Strategy: Chloe Sacre + Mack Bateman
Constructed from two colons, the logo reflects Sourced By’s role as a connector. It marks the space between shopper and client, reinforcing the platform’s purpose, seamless connection.
Discipline