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Galerie
Overview:
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We developed the brand identity for Galerie, a curated shopping platform that blends the social nature of sharing with the intent of discovery. Built around taste as the core currency, the identity positions Galerie as a place where personal perspective drives both curation and connection.
The system balances a handwritten logo mark with an editorial design language to create warmth and individuality within a refined structure. Rich, tinted neutrals replace stark whites and blacks, adding depth and softness while reinforcing a sense of personalization, vision, and considered restraint.
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Galerie Brand Identity
Team:
Graphic Designer: Charlie Carlson + Alex Riemer
Art Director: Aaron Levy
Strategy: Nimrah Khanyari + Mack Bateman
Discipline