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Nike SNKRS
Overview:
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The SNKRS app exists as Nike’s connection between commerce and culture. Working with the Global SNKRS team we set out to create content that captured just that. Each piece aimed to bring a sense of styling and inspiration while highlighting niche tastemakers.
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Global SNKRS Content
Role
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Creative Director
001 Pegasus Wave
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A classic running shoe re-introduced for the lifestyle space, these aren’t the Pegasus you run in. This concept hero’d DJ Warning, an underground hard house DJ, as he broke down his approach to music and art.
Team
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Art Direction: Aaron Levy
002 Air Superfly
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For this piece we aimed to highlight styling as an art form and an expression all it’s own. Down the Rabbit Hole took viewers into a surrealist journey through our stylist, Clara’s, vision and world.
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Art Direction: Eva Barragan
Graphic Design: Charlie Carlson
003 Airmax Muse
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For the Airmax Muse we wanted to approach styling through the lens of the capsule wardrobe. Highligting not only the various ways to style the shoe but also how different pieces can mix and match. The goal was to create an expression that fit between both sport and style so we tapped Kirsten a sportswear writer and stylist.
Team
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Art Direction: Eva Barragan
Graphic Design: Charlie Carlson
Discipline