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Nike Jordan
Overview
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To reintroduce the Air Jordan 11 ‘Gamma,’ we designed a seeding kit rooted in underground cyber culture. A cable‑wired assembly and integrated LCD display invited tastemakers to “disrupt the style code,” while circuit‑board interiors and translucent blue acrylic details nodded to retro hardware. Blending analog tactility with digital energy, the kit reframed ‘Gamma’ not as a retro release, but as a modern classic.
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Air Jordan Gamma 11’ Seeding
Role
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Creative Director
Team:
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Experience Design: Brenna Truax
Graphic Design: Jonah Gomez + Andrew Pak
Strategy: Nimrah Khanyari + Mack Bateman
Discipline