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Cherubim
Overview:
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We lead a complete brand reset for Cherubim built around the ethos of ‘Punk Engineering’. A creative world where experimentation, engineering and rebellion collide. We ere inspired by the language of laboratories and experimental testing, the new brand world treats each piece as a prototype: engineered, tested and pushed into unexpected territory. A raw, headonistic and dystopian system designed to position Cherubim as a laboratory for fashion experimentation.
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Punk Engineering
Role
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Creative Director
Team
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Photographer: Anne-Marie Halovanic
Discipline