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Nike x Nordstrom
Overview:
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For Holiday 2025, we developed a campaign centered on the idea of the best guest. Framing the dynamic between guest and host, the work positioned style, confidence, and attitude as the ultimate authenticator of the gift.
Through refined content and casting, we casted a character embodied the friend who always arrives with taste and paired her with the host with style and intention. The result was a holiday expression that balanced edge and elegance, elevating the act of gifting through personality rather than spectacle.
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Holiday 2025
Role
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Creative Director
Team:
Art Director: Caroline Cardieux
Photographer: Lian Beniot
Discipline