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Nike SNKRS
Overview:
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For the launch of the Women’s Total 90, we created a campaign world that blurred the line between sport and style. Drawing from the silhouette’s legacy on and off the pitch, the work reintroduced the T90 as both a performance icon and a cultural object.
The visual world reimagined the soccer pitch as something surreal and other‑worldly, where concrete, turf, and grass dissolve into a black void under stadium‑bright lighting. Through shifting environments and varied styling, the campaign reflected the evolution of the shoe from football essential to street symbol, celebrating identity, expression, and freedom of play for a new generation.
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Nike T90 Launch
Role
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Creative Director
Team
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Art Director: Cody Parks
Photographer: Anne-Marie Halovanic
Discipline