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Nike
Overview
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To mark the re-release of the Wu-Tang Clan Dunk, we designed a seeding kit rooted in the group’s self-described identity as a hive. Drawing from The Swarm and the “Killa Bees” mythology, the kit was conceived as a weathered relic that blends honeycomb forms with the gritty, industrial texture of 90s New York.
The experience unfolded through layered reveals and nesting hexagonal structures, creating a sense of mystery on the exterior and precision within. A tribute to Wu-Tang’s legacy at the intersection of hip-hop and sneaker culture, the kit honored history while reigniting anticipation for its return.
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Wu-Tang Clan Dunk Seeding Kit
Role
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Creative Director
Team
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Experience Designer: Brenna Truax
Graphic Designer: Alex Reimer
Discipline